Brady Electrical

Brady Electrical Services is a licensed electrical contractor (EC15752) working out of Neerabup and covering the Perth metro: domestic and commercial work, split-system air conditioning, property maintenance for landlords and agents, and heavy industrial work. The firm positions itself on "15+ years on the tools" and a "mining-grade standard", and that range — an underground control panel and a living-room split system on the same page — is the thing the site had to carry. The build replaced an ageing WordPress presence on the same domain, so the old URL set was mapped to permanent redirects before the cutover rather than left to 404. Rather than reach for stock imagery, the homepage opens on a hand-built single-line diagram of the Perth metro: real coastline, river and lake geometry projected from OpenStreetMap data, with copper feeders running from the Neerabup depot out to each suburb Brady actually services. On load the network energises — feeders draw in sequence, and each town label powers on as the current reaches it, with a haptic tick on supporting devices. It doubles as the service-area map, so the most decorative element on the page is also the most informative. Around it sits a conventional, conversion-focused local-trade site done carefully: four service lines, the brand values rendered as a signed commissioning certificate instead of an icon row, a gallery of Brady's own job photography, a four-step process, reviews, an FAQ marked up for search, a dedicated air-conditioning landing page with a room-size calculator, a careers page, and a quote form that delivers straight to the business inbox. Every page is statically rendered with its own metadata and structured data.