GoCC
Performance consultancy for a coaching and counselling practice — accelerating load times, smoothing interactions, and expanding reach through technical optimisation and SEO strategy.
A huge thank you for such an inspiring consultation. My website is now incredibly fast, modern and finally has the functionality I've been trying to achieve for years. The results are outstanding. Brilliant job.
Collin
GoCC
Overview
GoCC is a coaching and counselling practice based in Success, Western Australia, helping individuals and couples navigate relationships, career challenges, and personal growth. The existing website had solid content and a clear message — "Don't Just Survive, Thrive!" — but was underperforming technically: slow page loads, unoptimised assets, missing SEO fundamentals, and scroll-triggered animations that weren't debounced properly. C4 Studios was brought in to consult the developer directly — auditing the codebase, identifying bottlenecks, and guiding a series of targeted improvements that made the site faster, smoother, and more discoverable without a full rebuild.
Screenshots
What I Delivered
- Comprehensive performance audit — Lighthouse profiling, asset analysis, render-blocking resource identification, and load waterfall review
- Image optimisation strategy — conversion to WebP, responsive srcset implementation, and lazy loading for below-fold assets
- Scroll animation refactor — debounced Intersection Observer callbacks replacing inefficient scroll listeners, with reduced-motion fallbacks
- CSS delivery optimisation — critical CSS extraction, deferred non-essential stylesheets, and removal of unused rules
- JavaScript bundle review — identified and eliminated render-blocking scripts, deferred third-party widget loading
- SEO foundation audit — meta tags, Open Graph markup, structured data (LocalBusiness schema), semantic heading hierarchy, and alt text review
- Local SEO recommendations — Google Business Profile optimisation guidance, NAP consistency check, and local keyword targeting
- Core Web Vitals improvements — LCP, FID, and CLS optimisation resulting in measurable score increases
- Caching strategy — recommended browser cache headers and CDN configuration for static assets
- Accessibility quick wins — colour contrast adjustments, focus-visible styles, and ARIA label additions on interactive elements
Key Features
- Full-page performance audit with before/after Lighthouse scoring
- Image pipeline overhaul — WebP conversion, responsive sizing, and lazy loading
- Scroll animation performance refactor with Intersection Observer and reduced-motion support
- SEO audit covering meta tags, structured data, heading hierarchy, and Open Graph
- Local SEO strategy including Google Business Profile and NAP consistency
- Core Web Vitals optimisation targeting LCP, FID, and CLS benchmarks
- Asset delivery improvements — critical CSS, deferred scripts, and cache headers
- Accessibility review with contrast, focus, and ARIA improvements
Stack & Tooling
- HTML / CSS / JavaScript
- Intersection Observer API
- WebP image format
- Google Lighthouse
- Google Search Console
- Acuity Scheduling (booking)
Integrations & Backend
- Acuity Scheduling — embedded booking widget for session appointments
- Google Business Profile — local SEO presence and review management
- Google Search Console — indexing status and search performance monitoring
Performance / SEO / Accessibility
- Lighthouse performance score improved from mid-60s to 90+ on mobile
- Largest Contentful Paint reduced by optimising hero background image delivery
- Cumulative Layout Shift eliminated through explicit image dimensions and font-display swap
- First Input Delay improved by deferring non-critical JavaScript and debouncing scroll handlers
- Total page weight reduced through image compression, unused CSS removal, and script consolidation
- Time to Interactive improved with render-blocking resource elimination
Challenges & Constraints
- Consulting an external developer rather than having direct codebase access — all changes were guided through recommendations and code review
- Improving performance without altering the site's visual design or content structure
- Balancing aggressive optimisation with the developer's existing architecture and deployment constraints
- Addressing SEO fundamentals on a site that had no prior technical SEO work
- Communicating technical improvements in terms the business owner could understand and approve
What I'd Improve Next
- Implement server-side rendering or static generation for faster initial paint
- Add structured data for FAQ and service pages
- Set up automated Lighthouse CI checks for ongoing performance monitoring
- Expand content strategy with blog posts targeting local counselling search queries