
Add your suburb or trade to the name on your Business Profile and Google says it could be suspended. The rest of its rules are just as specific.
What we end up explaining to clients often enough that it may as well be written down. Mostly about websites and what things actually cost. A new piece goes up every fortnight. Everything here is free to read and free to disagree with.
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Add your suburb or trade to the name on your Business Profile and Google says it could be suspended. The rest of its rules are just as specific.

A rebuild can keep your Google rankings. Google’s own guide says the old addresses should redirect for at least a year.

The reasons studios keep their prices off the site, named from inside the industry. Then every one of ours, in full.
Every website package we sell, from $500 for a landing page, and why two quotes for the same site can look nothing alike.

Five years of Wix or Squarespace on their cheapest paid plans costs less than our business website. Here’s when a builder stops being the better buy.

We build in Next.js and say so up front. Then we read both projects’ own documentation, and WordPress still wins for some sites.

Doing it yourself is cheaper in cash, and sometimes it’s the right call. Whether it’s cheaper overall comes down to hours only you can count.

The build is the quick part. Content arriving and someone saying yes is what sets the calendar.

From a studio that sells SEO: not every business needs it. Count where your last ten customers came from first.
