Things worth writing down.

What we end up explaining to clients often enough that it may as well be written down. Mostly about websites and what things actually cost. A new piece goes up every fortnight. Everything here is free to read and free to disagree with.

9 articlesNewest firstFree to read

A hand-painted sign on a white weatherboard wall beside a downpipe, with “Groceries” in black script and “Snacks” in capitals on a dark green board.

Add your suburb or trade to the name on your Business Profile and Google says it could be suspended. The rest of its rules are just as specific.

What should go in your Google Business Profile?

10 min read

Figures verified 16 October 2026

A long-reach excavator pulling down the last walls of an old apartment block in Berlin, right beside a row of old buildings that were renovated instead.

A rebuild can keep your Google rankings. Google’s own guide says the old addresses should redirect for at least a year.

Website redesign or start again?

8 min read

Figures verified 15 October 2026

  1. Every website package we sell, from $500 for a landing page, and why two quotes for the same site can look nothing alike.

    How much does a website cost in Perth?

    A felt letter board on a café counter listing each drink with its price: espresso 3, cappuccino 4, latte 4.5.

    7 min read

    Figures verified 16 October 2026

  2. Five years of Wix or Squarespace on their cheapest paid plans costs less than our business website. Here’s when a builder stops being the better buy.

    Wix or Squarespace, or a custom-built website?

    Looking straight down on a new housing estate: rows of near-identical houses with the same grey roofs, the same driveways and the same squares of lawn.

    7 min read

    Figures verified 16 October 2026

  3. We build in Next.js and say so up front. Then we read both projects’ own documentation, and WordPress still wins for some sites.

    WordPress or Next.js for a business website?

    Power boards chained one into the next and held to a white wall with blue painter's tape, an adaptor in every socket and cables trailing down the wall.

    7 min read

    Figures verified 16 October 2026

  4. Doing it yourself is cheaper in cash, and sometimes it’s the right call. Whether it’s cheaper overall comes down to hours only you can count.

    Build it yourself, or hire a web designer?

    Two hands feeding a pale timber board across a portable table saw set up on a lawn, with half-built plywood boxes lying in the grass behind.

    7 min read

    Figures verified 16 October 2026

  5. The build is the quick part. Content arriving and someone saying yes is what sets the calendar.

    How long does a website take to build?

    A printed month calendar with red push pins stuck into four of the dates and the 30th circled in red.

    4 min read

  6. From a studio that sells SEO: not every business needs it. Count where your last ten customers came from first.

    Do small businesses actually need SEO?

    A hand pulling one order docket off a rail of tickets in a restaurant kitchen, under a shelf of stacked plates.

    4 min read