HVN CrossFit
Port Kennedy, WA
A 30-second film for the top of their home page. It starts above the building and walks you through the gym before the logo lands. The coach portraits on their site are part of the work too, and so is the chin-up game on the home page.
The film and the game are on the home page at thehvncrossfit.com (opens in a new tab). The portraits are on their About page.
A gym sells the room and the people in it, so the site shows both before anyone books a class.
Read the case study: HVN CrossFit