Core
$250
A simple logo to get your brand started.
- 2 initial concepts
- 1 revision round
- Final files: PNG + SVG
- Primary brand colour
Logo design in Perth
That’s the 4 from our own logo. A logo gets used at every size, from a sign out front to a browser tab sixteen pixels wide, and it has to read at all of them. Below, we put ours through that test. Prices start at $250, fixed before the work begins.
Read it like an eye chart
The top line is the 4 on its own, the one part that’s in every version of our logo. It’s drawn as vector, so it stays this sharp at any size.
Loading screen
Step back and the C is round it. That’s the whole mark: three shapes, the C and a 4 in two pieces. This is about the size it shows while our site loads.
Nav bar
Thirty-two pixels tall, the size it sits at in the bar at the top of this page. All three shapes still read.
Browser tab
Sixteen pixels. There’s no room for the C here, so it goes, and the 4 carries the logo on its own. It’s the icon on this page’s tab.
One or two?
Here’s the same sixteen-pixel square twice. One is the whole mark. Two is the 4 on its own. Which reads better?
We went with two. Sometimes less is more, and here you can measure it: without the C, the 4 fills the square, sixteen pixels tall instead of ten. On a light tab the C would all but vanish anyway.
Most logos spend their life on things
Screens are the easy part. A logo also gets cut, stitched, painted and pressed, and each process does something to it. Below are photos of seven of them. Beside each one is our own 4, drawn in code the way that process would carry it.
The photos are other people’s, from Unsplash, and none of it is our work. The drawings of the 4 are ours.
Cut into metal
An engraver cuts the shape into the plate. There’s no colour, only what’s cut and what isn’t, so the logo has to hold up as a shape on its own. The two pieces of our 4 don’t touch, so even cut into bare copper they read as two.
A copper plate engraved by hand, with a hammer and chisel, in Mostar. Photo: Amo Journey on Unsplash
Pressed in foil
Foil is one metal at a time. Our red and green would both come out gold, and the gap between the two pieces is what tells them apart.
Gold foil on dark card. Photo: Brett Jordan on Unsplash
Pulled through a screen
Screen printing lays down one colour per screen, one pass after another. Our 4 is two colours, so it’s two screens, and the green has to land exactly against the red.
Yellow ink pulled through a screen with a squeegee. Photo: Deniz Demirci on Unsplash
Stitched
Thread has thickness, so a hairline won’t stitch and tight gaps can close up. A detailed logo often needs a simpler version for shirts and caps. Logo Rebuild includes a simplified variant that holds at embroidery and small sizes.
A sewing machine running a green decorative stitch. Photo: Omar Alrawi on Unsplash
Painted on glass
A signwriter paints the letters by hand, often with a shade line in a second colour. On a shopfront the logo is read from across the street, usually at an angle.
Hand-painted lettering on a shop window in Nashville. Photo: Drew Beamer on Unsplash
Wrapped round a van
On a vehicle the logo runs across door gaps, handles and curved panels. Big, simple shapes come through being cut up like that, and fine detail gets lost in the seams.
Stripes along the side of a van, across the door gap. Photo: Andrew on Unsplash
Stamped and sealed
A stamp or a seal is small, pressed by hand, in one colour of ink or wax. The shape has to read when it’s tiny and a little uneven.
A brass seal stamp with the letter T. Photo: Aleksey Boev on Unsplash
Red and green
Red#A30000#DA2527 on the profile picture
Green#22632F#248B2F on the profile picture
Our red and green are almost the same lightness. Take the colour out and they’re nearly the same grey, and to someone with red-green colour blindness they look much alike too. The 4 still reads, because the gap between its two pieces does the work.
They come in two strengths. The printed card uses the deep pair. Our profile picture uses a brighter pair, which holds up better on a dark screen.
A C that needs the dark
The C is nearly white, so it needs a dark ground. When the bar at the top of our site was pale, the logo looked wrong on it, so the bar went dark.
One colour, and reversed
On a light ground it works in one colour, and it reverses out of a colour just as cleanly. Neither needs anything redrawn.
Three shapes, and none of them touch
Three shapes
Our whole logo is a C and a 4, and the 4 is cut in two. The 4 has eighteen edges and every one is straight. The C is all curve, cut off straight at each end.
The gaps
On the plate, x is the width of the green T’s stem. The C sits 0.93x off the 4’s diagonal, and the two pieces of the 4 are 0.23x apart at the cut. With nothing touching, the logo works in one colour without anything being redrawn.
The slants
The 4’s diagonal and the cut ends of its crossbar lean at 54 to 56 degrees, and the top of the C is cut on the same slant.
Where there’s room for a word
The lockup puts Studios beside the 4. The word is drawn the height of the green T and stands on its foot. In the bar at the top of this page it stays tucked away until you hover over the logo or tap it.
Clear space
Clear space is the room a logo keeps to itself. On the plate it’s x on every side, so it grows and shrinks with the logo.
What it costs
Five packages, from a single logo at $250 to a full identity from $2,500. Each new logo comes with a set number of concepts, from two to five, and set revision rounds, so feedback has a clear place to land.
A new logo
Logo Only
$500
A professional logo to anchor your visual identity.
- 3 initial concepts
- 2 revision rounds
- Final files: SVG, PNG, PDF (colour + mono)
- Brand colour palette (3–5 colours)
A logo you already have
Logo Rebuild
$450
You already have the logo. We make it printable.
- Your existing artwork redrawn as true vector
- Colour, one-colour and mono versions
- Simplified variant that holds at embroidery and small sizes
- Final files: SVG, PNG, PDF
The logo and the kit around it
Brand Essentials
$1,200
Everything you need to present a cohesive brand across print and digital.
- Logo design (3 concepts, 3 revisions)
- Colour palette + typography selection
- Business card design
- Social media profile/cover templates
- Basic brand guidelines PDF (2–4 pages)
Full Brand Identity
From $2,500
A complete identity system for brands that demand consistency at scale.
- Logo design (5 concepts, 4 revisions)
- Complete colour system + typography hierarchy
- Business card + letterhead + email signature
- Social media template suite
- Brand guidelines document (10+ pages)
- Branded presentation template
- Signage/merch mockups
With a website
Having a website built as well? Branding can be added to the build for $400. A logo designed alongside your new website: 2 initial concepts, 2 revision rounds, a colour palette and font pairing used across the site, and the favicon and social profile image. Final files: SVG + PNG. See the web packages
All prices in AUD. No GST is added, as C4 Studios isn’t registered for GST.
How a logo job runs
The brief
A short questionnaire and a call about who you serve and who you’re up against.
Concepts
Two to five directions, depending on the package, and each one is its own idea.
Refining
You choose one, and we work your feedback through the revision rounds in your package.
The hand-over
Every file arrives together, with your colours, and the type and guidelines in the bigger packages. Most logo jobs take 1 to 2 weeks from the brief to here.
When a $250 logo is enough, and when you need a brand identity: Branding Perth.
Do I own the logo outright?
Yes. Once the project is paid, the identity and all working files are yours — use them anywhere, forever, no licensing fees. We just ask politely if we can show the work in our portfolio.
Where will your logo be used?
Tell us what you do and where the logo has to work. We’ll come back with the package that fits.
Start a logo briefAll prices in AUD. No GST is added, as C4 Studios isn’t registered for GST.